Friday, October 3, 2008

8:15AM-5:30PM

Arlington Town Hall, 730 Mass. Ave., Arlington, MA  02476

ORDER NOW!

$100, area Chamber or SBN Boston members /
$150, non-members

The Arlington Chamber of Commerce

with support from the Town of Arlington

Comcast Business Class

AGENDA

eBUSINESS Symposium

Friday, October 3

Arlington Town Hall

(subject to change)

7:30AM

Registration, Continental Breakfast, Networking

8:15AM

Welcoming Remarks

8:30AM

Morning Keynote

Beth Goldstein of Marketing Edge Consulting Group and Boston University lecturer

8 Marketing Strategies to Boost Your Bottom Line

Whether you're just setting up shop or already have your business off the ground, you need marketing strategies that get new customers in your door and keep them coming back. Beth Goldstein will present 8 proven marketing strategies that will help your business not merely survive —but thrive.

As an entrepreneur herself, as well as lecturer at BU's School of Management and instructor in the Inner City Entrepreneurs Accelerator Program, Goldstein is a recognized expert in not only what belongs in a small business owner's toolkit, but also on how to identify your customer's needs to boost your bottom line.

9:30AM

 BREAK and NETWORKING

10:00AM

Your Small Biz Website: Light the Fuse or Thank the Muse?
Learn important factors for building or revamping your website.

This walk through includes domains, hosting, usability, graphic design, functionality, text and images, on page SEO, owner maintainability, social media and marketing factors. Learn how you can get ahead in the competitive marketplace with your website design.

Presented by Jim Spencer

Founder and president of JBS Partners, Inc.

Jim Spencer offers cross-discipline best practices for a successfully Internet presence.

11:00AM

The ABC's of SEO
Increase Sales and Online Visibility with Search Engine Optimization

Learn expert search engine optimization techniques so you can increase sales, leads and visitors through the major search engines for your business.

Presented by Nick Stamoulis

President of Internet marketing company, Brick Marketing

Local internet marketing expert, Nick Stamoulis has over 12 years of internet marketing experience.

12:00PM

LUNCH and NETWORKING

1:00PM

Discussion-led table sessions

Attendees will pre-register from a list of relevant topics.

What’s a table session?
It’s a chance to “get up close and professional” with speakers, sponsors and experts who can answer your questions. After registering, you’ll get to choose your top 3 topics and you’ll be assigned to a topic on a first come first register basis. You’ll be able to engage in meaningful conversation, share information and ask questions of your table expert. Seating will be limited to no more than 10 attendees per topic. Below are the table topics listed alphabetically as well as their respective table hosts.

View the complete list of table topics here.

2:00PM

BREAK and NETWORKING

2:30PM

Dipping your toes in the social marketing waters?

What you should know before you take the plunge 

Everyone’s talking about social marketing — Blogging, Facebooks, Linked In, You Tube — and the list goes on and on. It’s almost as if the Internet is being reborn again. Business are utilizing these programs to help them create visibility, strengthen brand identity, drive traffic to their web sites, improve customer relations, and bring customers together online. As with any new medium, there will be questions as to which tool, if any, is good for your business. In order to make an informed decision, you need to know the facts and then weigh the pros and cons before taking the plunge.

Presented by Angela Rutzick

President and creative director of, A-Type Marketing + Design

Angela is responsible for helping clients develop creative communications strategies in both print and on the web that will meet their business objectives.  She sets the vision and works with her team to develop a brand that communicates her clients’ messages—clearly and consistently—to each of its audiences.

3:30PM

Afternoon Keynote

Michael Katz of Blue Penguin Development

Small Business E-Newsletters That Work!

In today's tightened economic environment, companies are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost effective means for achieving this. In this fast paced session, Michael Katz reviews the basics of E-Newsletters, and uses real world examples to demonstrate how small businesses are using this tool to improve the way they do business.

An award-winning humorist, entrepreneur and recovering corporate marketer, Katz translates his unique view of everyday life into useful, authentic and entertaining business insights. Katz is a recognized expert in the development of electronic newsletters, and helps clients significantly increase sales by showing them how to build on their existing relationships.

4:30PM

Wine and Cheese Networking Reception